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Our Glossary of Internet & Web Terms.

Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's referrals. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

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Microsoft Active Server Page (ASP) is a server-side coding that can be used to create dynamic and interactive Web pages. An ASP page is an HTML page that contains server-side scripts that are processed by a web server before being sent to the user’s browser. You can combine ASP with HTML to create interactive Web sites.

Bandwidth refers to how much data you can send through a network or modem connection. It is usually measured in bits per second, or "bps." You can think of bandwidth as a highway with cars travelling on it. The highway is the network connection and the cars are the data. The wider the highway, the more cars can travel on it at one time. Therefore more cars can get to their destinations faster. The same principle applies to computer data -- the more bandwidth, the more information that can be transferred within a given amount of time.

Banner ad
The Banner Ad is a long, rectangular image that can be placed just about anywhere on a Web page. They may contain text, images, or simple animations. When a user clicks the advertisement, he or she is redirected to the advertiser's website.

Most images you see on your computer are composed of bitmaps. A bitmap is a map of dots, or bits (hence the name), that forms a picture. Common bitmap filetypes include BMP (the raw bitmap format), JPEG, GIF, PICT, PCX, and TIFF.

Bounce Rate
The Bounce Rate is the percentage of single page visitors or visits where the person left your site without exploring further, or left your site within a short period of time.  The more compelling your landing page, the lower your bounce rate and the higher the possibility visitors will stay and convert.

Branding is the visual manifestation of a company’s identity. In general, this amounts to a corporate title, logo, and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual consistency and brand recognition across all physical manifestations of the brand. These guidelines are usually formulated in corporate identity manuals or style guides.

Short for Web browser, a program used to locate and display Web pages. The two most popular browsers are Microsoft Internet Explorer and Firefox. Both of these are graphical browsers, which means that they can display graphics as well as text. In addition, most modern browsers can present multimedia information, including sound and video, though they require plug-ins for some formats.

Stands for "Common Gateway Interface." CGI is a server-side coding that can be used to create dynamic and interactive Web pages. However, with other scripting languages such as PHP, ASP, and JSP attracting many Web programmers, CGI scripts aren't as not as prevalent as they once were.

CMS, content management system
A tool for managing content, usually on a Web site, that separates the design, interactivity, and content from one another to make it easier for content authors to edit content without web coding skills.

In computer terminology, a cookie is data sent to your computer by a Web server that records your actions on a certain Web site. When you visit the site after being sent the cookie, the site will load certain pages according to the information stored in the cookie.

Stands for "Cascading Style Sheet." Cascading style sheets are used to format the layout of Web pages. They can be used to define text styles, table sizes, and other aspects of Web pages that previously could only be defined in a page's HTML.

Demographics are the physical characteristics of a population such as age, sex, marital status, family size, education, geographic location, and occupation. When marketing a product or service we use demographics to find out who would use that product

The DNS translates Internet domain and host names to IP addresses. DNS automatically converts the names we type in our Web browser address bar to the IP addresses of Web servers hosting those sites.

Domain name
This is the name that identifies a Web site. For example, "" is the domain name of Microsoft's Web site. A single Web server can serve Web sites for multiple domain names, but a single domain name can point to only one machine. For example, Apple Computer has Web sites at,, and

A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. To do this you would use databases of information and scripting languages such as php or asp to pull the information from the database to the webpage. Online directories such as the White Pages are set up this way.

Electronic commerce, commonly known as (e-shopping) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

Encryption is the coding or scrambling of information so that it can only be decoded and read by someone who has the correct decoding key. Encryption is used in secure Web sites as well as other mediums of data transfer. If a third party were to intercept the information you sent via an encrypted connection, they would not be able to read it.

A system designed to prevent unauthorized access to or from a private network. Firewalls can be implemented in both hardware and software, or a combination of both. Firewalls are frequently used to prevent unauthorized Internet users from accessing private networks connected to the Internet, especially intranets. All messages entering or leaving the intranet pass through the firewall, which examines each message and blocks those that do not meet the specified security criteria.

Adobe Flash (formerly Macromedia Flash) is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements and games.

Some Web sites use HTML frames, where the pages are broken up into various areas. Each area consists of an independent Web page. Frames allow the multiple Web pages to all show up in the same page.

FTP (File Transfer Protocol)
An FTP client will allow you to transfer files from one computer or server to another with the click of a button. All you need is the computer's name and a user name and password for yourself. After entering this information into the client you will be able to transfer files to and from your computer from other computers. This is commonly used is website creation, once a page has been edited it can be sent to the server via FTP.

Graphics Interchange Format) A popular bitmapped graphics file format developed by CompuServe. Pronounced "giff" with a hard "g" by most Mac users and "jiff" by PC users, GIFs are widely used on the Web because the format uses its own form of compression.

Technically, a hit is a request made to a Web server. It is a popular misconception that the term refers to the number of visits a Web page gets, but that is not the case. If a Web page has five images on it, when the page is loaded, six "hits" will be recorded. This is because the browser has to make six requests to the Web server - one for the HTML of the Web page and five for the images.

The opening or main page of a website, intended chiefly to greet visitors and provide information about the site or its owner.

Host space
Host space is your block of land on a server where you place your website so it is accessible via the internet.

Interactive Website
An Interactive website allows the user to input information and get an output from the site. For example, if you were searching for a business on an online directory you could type in what business you are looking for and the website can give you details that relate to your search.

IP address
An IP address is a unique numerical address that is applied to each computer in the world

ISP(Internet Service Provider)
Your ISP is the company that provides your internet services such as Telstra or Optus

A scripting programming language most commonly used to add interactive features to webpages

jpg/jpeg (Joint Photographic Experts Group)
JPEG is most commonly mentioned as a format for image files. JPEG format is preferred to the GIF format for photographic images as opposed to line art or simple logo art.

Keywords are words related to your topic that will help you find information when conducting a search. You will want to use more than one keyword in order to find the best information. (i.e. teen, youth, adolescent)

Landing Page
The first page that a user views. Also known as the Entrance Page. This does not necessarily mean the Home page, it can be any page that has inbound links or pages that rank well with search engines.

Mailing List
A collection of names and addresses used by an individual or an organisation to send material to multiple recipients


Organic Search
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

Page Ranking
Page Rank (often denoted PR) is a quantity defined by Google that provides a rough estimate of the overall importance of a web page. Many factors influence Page Rank, thus it is a poor indicator of how well a page ranks for particular keywords.

A server-side scripting language. The PHP commands, which are embedded in the web page's HTML, are executed on the web server to generate dynamic HTML pages

Pay per click System where an advertiser pays an agreed amount for each click someone makes on a link leading to their website. Also known as Cost-per-Click, the results are dependent on reserved keywords for which the website is shown when they are entered into a query.

Ranking Page Rank
(often denoted PR) is a quantity defined by Google that provides a rough estimate of the overall importance of a web page. Many factors influence Page Rank, thus it is a poor indicator of how well a page ranks for particular keywords.

Search Engine
A search engine is a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter a query about what they'd like to find and the engine provides links to content that matches what they want. Some of the most common ones are Google or Yahoo.

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

Shopping Cart
Software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.

A site map is an overview of the pages within a website. Site maps of smaller sites may include every page of the website, while site maps of larger sites often only include pages for major categories and subcategories of the website. While site maps can be organized in a variety of ways, most use an outline form, with pages arranged by topic. This gives visitors a good overall picture of how the site is organized and clearly defines all the resources the website has to offer.

Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. It is like the equivalent of digital junk mail.

Splash Page
This is a page that precedes a homepage and is seen by a visitor before they can get to the homepage. Splash pages are less common now as many see them as an annoyance because they delay a visitor from getting to the actual website.

A Static Website is one that has web pages stored on the server in the same form as the user will view them. It is primarily coded in HTML (Hyper-text Markup Language). A static website is also called a Classic website, a 5-page website or a Brochure website because it simply presents pre-defined information to the user. It may include information about a company and its products and services via text, photos, Flash animation, audio/video and interactive menus and navigation. This type of website usually displays the same information to all visitors, thus the information is static. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time.


Unique Selling Proposition
The unique product or service of your business that the competition cannot claim.

Uniform Resource Locator. The URL is the address of a resource, or file, available on the Internet. Where a domain name is, the URL would be the full address. i.e.




shining light on internet & website terms Shine some light on the terms & phrases that refer to the internet, your website and online marketing.